Technology Provider: Seizing new markets with a SaaS leader
Successful SaaS leader in a market that was close to saturation
New market entry needed to support growth story
Risk adverse leadership team, who needed to protect equity
Private equity owner seeking to maximise exit value
Our client had already established itself as the leading SaaS provider of predictive analytics to a niche market. They had recently received private equity funding and had a clear growth plan that would increase their market share to the point of saturation. Beyond this, they knew they needed to seize bigger opportunities to support their growth story. They needed a plan that set out a pragmatic approach to entering new markets, while minimising risk.
Value Creation Plan developed prioritising new markets to enter
The first new market is 6-times bigger than the client’s current niche
Low-risk entry plan developed, based on strategic partnerships
Gradual capability-build plan launched with low investment requirement
Expanded target addressable market
Arca Blanca identified and assessed dozens of potential new markets for our client. We used our expertise in data analytics to determine which of these opportunities would best fit our client’s proprietary predictive analytics capability. This allowed us to agree an initial target market where the client would have a clear competitive advantage. We helped them form a strategic partnership to enter the market, and developed a capability-build roadmap.
Arca Blanca was called on to support a leading provider of predictive analytics who were seeking to expand into new sectors. Our deep understanding of their proprietary technology and target industries allowed us to find new opportunities where they would command a competitive advantage. Our Value Creation Plan lays out a multi-year growth strategy.
Ravi Lal-Sarin, Partner, Arca Blanca