Technology

Technology Provider: Seizing new markets with a SaaS leader

The Challenge

Successful SaaS leader in a market that was close to saturation

New market entry needed to support growth story

Risk adverse leadership team, who needed to protect equity

Private equity owner seeking to maximise exit value

Our client had already established itself as the leading SaaS provider of predictive analytics to a niche market. They had recently received private equity funding and had a clear growth plan that would increase their market share to the point of saturation. Beyond this, they knew they needed to seize bigger opportunities to support their growth story. They needed a plan that set out a pragmatic approach to entering new markets, while minimising risk.

The Results

Value Creation Plan developed prioritising new markets to enter

The first new market is 6-times bigger than the client’s current niche

Low-risk entry plan developed, based on strategic partnerships

Gradual capability-build plan launched with low investment requirement

6x

Expanded target addressable market

Arca Blanca identified and assessed dozens of potential new markets for our client. We used our expertise in data analytics to determine which of these opportunities would best fit our client’s proprietary predictive analytics capability. This allowed us to agree an initial target market where the client would have a clear competitive advantage. We helped them form a strategic partnership to enter the market, and developed a capability-build roadmap.